MERCADO VIZINO

The mission was to design the visual identity for a new project by the team responsible for The Plant Restaurant: a neighborhood market which merchandises natural origin, minimally processed products, with few to none artificial additives. Multicolored doors and windows open to the public just like those of good old neighbors whom you would switch recipes with or borrow ingredients from.

 

You know that friendly neighbor whose doors are always open for you? That was the key idea which guided the design for Vizino: visually translating the feeling of camaraderie, of having people near you that could lend you a cup of sugar whenever you need. After extensive research, the open door was chosen to represent that sensation, with its shapes and angles pertaining not only to the main logo, but also the outline of the auxiliary elements which make up the visual identity. ​